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Events

Advertising, brand content, future cars: key learnings from the 5th edition of Innov’Audio

Advertising, brand content, future cars: key learnings from the 5th edition of Innov’Audio

On Wednesday, December 7th, 2022, was held the 5th edition of the Innov’Audio, organized by the ACPM in partnership with Médiamétrie. Advertisers, advertising agencies, podcast publishers, and content producers were present around eight round tables and various keynotes to take stock of innovations in the audio market. This edition began with the presentation of 10 […]

Written by Meriem Bendia in January 5, 2023 / 492 Views
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Corporate, Expertise

Native podcast: analysis of French consumption in 2022

Native podcast: analysis of French consumption in 2022

2022 has been a year full of events: the gradual exit from Covid, Russia’s invasion of Ukraine, the French presidential elections, monkeypox, high inflation, weather disasters… There is one common concern: purchasing power. In fact, in September 2022, 48% of French people claim it is their main concern. In this context, focusing on the native […]

Written by Meriem Bendia in November 10, 2022 / 1724 Views
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Corporate, Expertise

Artificial intelligence, mobility, content in the vehicle: analysis and forecasts of this growing sector

Artificial intelligence, mobility, content in the vehicle: analysis and forecasts of this growing sector

Artificial intelligence is becoming what electricity was for our ancestors: a revolution. Indeed, AI is invading our daily uses and disrupting every industry, from health and communication to transportation. The car is no longer a means of transport but a real data center on wheels. Mobility has been entirely redesigned thanks to data and any […]

Written by Ilan Douieb in November 3, 2022 / 1083 Views
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Corporate

NFT and Blockchain: a growing trend in the media

NFT and Blockchain: a growing trend in the media

Whether it’s to federate and engage a community, attract new audiences, certify ownership or source of content, the uses of blockchain and NFTs are numerous. What is an NFT? An NFT (Non-Fungible Token) is a digital file to which is attached a digital certificate of authenticity that makes it unique and it certifies its ownership. This […]

Written by Meriem Bendia in August 16, 2022 / 196 Views
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Corporate

Why is audio learning booming?

Why is audio learning booming?

The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It is estimated that more than 30% of the population learns […]

Written by Meriem Bendia in August 11, 2022 / 3080 Views
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Expertise

Amazon increases its investments in audio

Amazon increases its investments in audio

These last few years, Amazon has focused on audio innovation by increasing its investments and improvements on its most popular platforms and developing its partnerships, especially in connected mobility. Amazon enriches Audible We can’t talk about Amazon and audio without mentioning Audible, the world’s leading audio book platform. Founded in 1995, the audiobook platform was […]

Written by Meriem Bendia in May 11, 2022 / 6535 Views
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Expertise

Social media, instant messaging, dating apps: social audio is booming

Social media, instant messaging, dating apps: social audio is booming

Audio is already utilized by many players and continues to gain ground. The pandemic has changed the majority of our daily uses forcing giants like Facebook (Instagram, WhatsApp, Messenger), Twitter and Tiktok, as well as other newer players, to rethink the integration of voice and audio in their platforms. Instant messaging accelerates in audio What […]

Written by Meriem Bendia in January 28, 2022 / 2758 Views
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Corporate

Age, gender, education, ethnicity: all you need to know about podcast listeners in the US

Age, gender, education, ethnicity: all you need to know about podcast listeners in the US

Podcast consumption has exploded in recent years in many countries. In our previous articles, we focused on the key axes to create a successful podcast and how to monetize it, let’s now look at the typologies of podcast consumers: age, gender, socio-professional category, etc. According to recent studies, approximately 57% of Americans listened to at […]

Written by Meriem Bendia in October 6, 2021 / 2849 Views
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Corporate

How to monetize your podcast?

How to monetize your podcast?

You’ve produced a podcast or you are about to do so and you want to know how to monetize it? There are actually several ways to earn money from your podcasts. 1. Host-read ads The first thing to look at is the success of “host-read” ads, which is when podcast hosts are the ones who […]

Written by Meriem Bendia in August 12, 2021 / 2080 Views
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Corporate

How to create a successful podcast?

How to create a successful podcast?

In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the COVID-19 pandemic and the various quarantine phases (source: Podcast Business […]

Written by Meriem Bendia in July 27, 2021 / 2364 Views
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Corporate, Events

ETX Studio & AFP hosted their second webinar: “RevoluSOUND: why am I switching to audio augmentation?”

ETX Studio & AFP hosted their second webinar: “RevoluSOUND: why am I switching to audio augmentation?”

On July 6th, ETX Studio and AFP hosted their second webinar “RevoluSOUND: why am I switching to audio augmentation?“. Many insights on audio trends and usages were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio) and Nicolas Giraudon (Group Marketing Director – AFP). They received Tatiana De Francqueville (General Manager – […]

Written by Audrey Mandeler in July 8, 2021 / 2154 Views
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Corporate, Events

ETX Daily Up wins the Grand Prix Stratégies de l’innovation média 2021 award

ETX Daily Up wins the Grand Prix Stratégies de l’innovation média 2021 award

Launched in December 2020, the 100% audio augmented news platform ETX Daily Up has just won the Grand Prix Stratégies de l’innovation média 2021 – “Best launch or revamping of digital platform” category. ETX Daily Up has been entirely designed to reinvent the consumption and access to news and to become the leader of the […]

Written by Meriem Bendia in May 27, 2021 / 2093 Views
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Corporate, Events, Expertise

RevoluSOUND: how to successfully transform your written content into audio?

RevoluSOUND: how to successfully transform your written content into audio?

On April 26, ETX Studio and AFP hosted the first webinar “RevoluSOUND: how to successfully transform your written content into audio?”. Many insights on audio trends and uses were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio), Nicolas Giraudon (Group Marketing Director – AFP), and Clovis Viard-Gaudin (Sales and Partnership Business […]

Written by Meriem Bendia in May 11, 2021 / 2344 Views
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Corporate

ETX Studio & Targetspot (AudioValley Group) partner up to revolutionize audio content

ETX Studio & Targetspot (AudioValley Group) partner up to revolutionize audio content

Currently, the text-to-speech audio augmentation market is valued at $2 billion, and according to the January 2021 Markets and Markets report, it is predicted to reach $5 billion within 5 years. In this context of RevoluSOUND, ETX Studio, founder of ETX Daily Up, the first 100% audio augmented news platform, is partnering up with Targetspot, […]

Written by Meriem Bendia in April 6, 2021 / 2014 Views
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Corporate, Expertise, Nouveautés produits

CES Digital 2021: ETX Studio introduces ETX Daily Up and launches its RevoluSOUND Observatory

CES Digital 2021: ETX Studio introduces ETX Daily Up and launches its RevoluSOUND Observatory

ETX Studio participated in CES 2021, the flagship event for the latest global technologies and innovations, from January 11 to 14, 2021, that was held for the first time in a fully digital format. ETX Daily Up presented ETX Daily Up and announced the launch of its “ETX RevoluSOUND Observatory“. The newstech has also caught the attention […]

Written by Meriem Bendia in January 22, 2021 / 2459 Views
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Corporate

The best of the “After Calendar”, our trend selection for 2021

The best of the “After Calendar”, our trend selection for 2021

2020 gave way to a new world, resilient and different. Fashion, beauty, how we consume, networking, mobility… everything is moving and shifting. Among these changes, we have singled out 20 key trends, to experience the world of tomorrow “better, differently, with less“!Welcome to our After Calendar! The art of eating better, differently, with less In […]

Written by Meriem Bendia in January 7, 2021 / 1900 Views
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Corporate

INfluencia partners with ETX Studio for its audio augmentation

INfluencia partners with ETX Studio for its audio augmentation

The revolution-SOUND is here. ETX Studio has been entrusted with the mission of developing INfluencia‘s audio augmentation strategy, the media of trends and innovations. INfluencia wants to offer its large community a new way to consume its flagship magazine. One of the first objectives set by the brand was to allow its audience to listen […]

Written by Meriem Bendia in January 5, 2021 / 2028 Views
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Corporate, Events

ETX Studio launched ETX Daily Up, its 100% audio augmented news platform.

ETX Studio launched ETX Daily Up, its 100% audio augmented news platform.

On December 8th, ETX Studio launched its latest innovation, ETX Daily UP, a 100% audio augmented news platform. A unique solution designed in partnership with AFP and Microsoft, to enhance your audio & video content and inform your audience #BetterDifferentlyLess. ETX Daily Up allows you to transform any text into an audio story, in just […]

Written by Meriem Bendia in December 7, 2020 / 2327 Views
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Expertise

How To Anticipate 70% of Your Content Production

How To Anticipate 70% of Your Content Production

Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than 84 seconds (Reuters), the struggle to get the first content […]

Written by Audrey Mandeler in November 7, 2018 / 5000 Views
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Expertise

Text to speech, artificial intelligence, synthetic voice cloning: how is the technology in 2022?

Text to speech, artificial intelligence, synthetic voice cloning: how is the technology in 2022?

Text-to-speech is a technology that imitates the human voice. It allows any written text to be converted into audio. Whether it is to meet accessibility issues, in public transports (sound announcements), or to add voice to videos and video games, voice AI has made huge progress and since 2020, the use of synthesized voices has […]

Written by Meriem Bendia in October 26, 2022 / 754 Views
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ETX STUDIO – PRESS AGENCY – WORLDWIDE PARTNER OF AFP

From consulting (audit, strategy, editorial line conception) to the creation of custom content (articles, podcasts, videos, reports, interviews, magazines…) to our 100% audio augmented content platform “ETX Daily Up”, as well as identifying and placing editorial profiles, we can help you with all of your needs for Editorial Transformative Xperiences.
Large corporations (UNILEVER, YAHOO, RENAULT, COCA-COLA, LIDL, SEB, AEROPORT DE PARIS, LE MANS 24H) and smaller companies already trust us with their editorial needs.

https://vimeo.com/488162894?loop=0

Recent Posts

  • Advertising, brand content, future cars: key learnings from the 5th edition of Innov’Audio
  • Native podcast: analysis of French consumption in 2022
  • Artificial intelligence, mobility, content in the vehicle: analysis and forecasts of this growing sector
  • Text to speech, artificial intelligence, synthetic voice cloning: how is the technology in 2022?
  • NFT and Blockchain: a growing trend in the media

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