Artificial intelligence continues to gain ground in many fields, revolutionizing and radically transforming jobs and uses we have known until now. AI is being deployed in sectors as diverse as medicine, finance or the automotive industry, and digital audio is no exception. Advances in sound…
Creating content is great, making it widely available is even better! To broadcast a podcast, you’ll need a host to publish your content and make it accessible to everyone. The podcast host is the platform that will store your content, and there are hundreds to…
1) AI, a powerful tool to save you time AI’s advantages are varied and bring significant value to content creation. For starters, AI stands out for its unique ability to generate ideas and insights. With its learning and data processing capabilities, it can analyze information…
17.6 million French people listened to podcasts every month in 2022, that’s 17% more than in 2021. Overall, 192 million French podcasts were listened to in November 2022 ( Digimind – Médiamétrie – Global Audio > Focus Podcasts – 2023 ). What is certain is…
In France, digital audio advertising revenues have reached €73 million in 2022, an increase of 53% compared to 2021 (source: SRI Observatoire de l’epub). The last few years have seen a rise in the use of synthetic voices in many industries. Advances in text-to-speech technologies,…
Text-to-speech or digital voices can turn any text into audio in a matter of seconds. This technology is now used in many of our industries and has made amazing progress in recent years. Today, we can find synthetic voice everywhere, especially in the entertainment sector,…
1) Audio: a trending format Audio is considered the trendy format of the moment. With the growing popularity of podcasts, audiobooks and audio streaming services, people are also spending more time listening to content than reading or watching it. This trend is fueled by the…
For the past few years, audio books have been gaining momentum, both with readers and with companies such as Amazon, Spotify, and Apple, which have multiplied their investments in this sector that will weigh more than 35 billion dollars by 2030, and the sales of…
On Wednesday, December 7th, 2022, was held the 5th edition of the Innov’Audio, organized by the ACPM in partnership with Médiamétrie. Advertisers, advertising agencies, podcast publishers, and content producers were present around eight round tables and various keynotes to take stock of innovations in the…
The 5th edition of Médias en Seine was held on Tuesday, November 22, 2022. The event focused on the analysis of the multiple challenges in the media scene, based on 6 main themes, from engaged journalism to the protection of democracy, to the metaverse and…
2022 has been a year full of events: the gradual exit from Covid, Russia’s invasion of Ukraine, the French presidential elections, monkeypox, high inflation, weather disasters… There is one common concern: purchasing power. In fact, in September 2022, 48% of French people claim it is…
Artificial intelligence is becoming what electricity was for our ancestors: a revolution. Indeed, AI is invading our daily uses and disrupting every industry, from health and communication to transportation. The car is no longer a means of transport but a real data center on wheels.…
Whether it’s to federate and engage a community, attract new audiences, certify ownership or source of content, the uses of blockchain and NFTs are numerous. What is an NFT? An NFT (Non-Fungible Token) is a digital file to which is attached a digital certificate of…
The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It…
These last few years, Amazon has focused on audio innovation by increasing its investments and improvements on its most popular platforms and developing its partnerships, especially in connected mobility. Amazon enriches Audible We can’t talk about Amazon and audio without mentioning Audible, the world’s leading…
Audio is already utilized by many players and continues to gain ground. The pandemic has changed the majority of our daily uses forcing giants like Facebook (Instagram, WhatsApp, Messenger), Twitter and Tiktok, as well as other newer players, to rethink the integration of voice and…
In 2019, Spotify announced its ambition to become the world’s leading audio platform by tackling the podcast market. At the time, it acquired Anchor and Gimlet, two companies specializing in the production of audio programs and the creation, distribution and monetization of podcasts. In the…
Podcast consumption has exploded in recent years in many countries. In our previous articles, we focused on the key axes to create a successful podcast and how to monetize it, let’s now look at the typologies of podcast consumers: age, gender, socio-professional category, etc. According…
You’ve produced a podcast or you are about to do so and you want to know how to monetize it? There are actually several ways to earn money from your podcasts. 1. Host-read ads The first thing to look at is the success of “host-read”…
In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the…
On July 6th, ETX Studio and AFP hosted their second webinar “RevoluSOUND: why am I switching to audio augmentation?“. Many insights on audio trends and usages were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio) and Nicolas Giraudon (Group Marketing Director…
Launched in December 2020, the 100% audio augmented news platform ETX Daily Up has just won the Grand Prix Stratégies de l’innovation média 2021 – “Best launch or revamping of digital platform” category. ETX Daily Up has been entirely designed to reinvent the consumption and…
On April 26, ETX Studio and AFP hosted the first webinar “RevoluSOUND: how to successfully transform your written content into audio?”. Many insights on audio trends and uses were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio), Nicolas Giraudon (Group Marketing…
Currently, the text-to-speech audio augmentation market is valued at $2 billion, and according to the January 2021 Markets and Markets report, it is predicted to reach $5 billion within 5 years. In this context of RevoluSOUND, ETX Studio, founder of ETX Daily Up, the first…
ETX Studio participated in CES 2021, the flagship event for the latest global technologies and innovations, from January 11 to 14, 2021, that was held for the first time in a fully digital format. ETX Daily Up presented ETX Daily Up and announced the launch of its…
2020 gave way to a new world, resilient and different. Fashion, beauty, how we consume, networking, mobility… everything is moving and shifting. Among these changes, we have singled out 20 key trends, to experience the world of tomorrow “better, differently, with less“!Welcome to our After…
The revolution-SOUND is here. ETX Studio has been entrusted with the mission of developing INfluencia‘s audio augmentation strategy, the media of trends and innovations. INfluencia wants to offer its large community a new way to consume its flagship magazine. One of the first objectives set…
On December 8th, ETX Studio launched its latest innovation, ETX Daily UP, a 100% audio augmented news platform. A unique solution designed in partnership with AFP and Microsoft, to enhance your audio & video content and inform your audience #BetterDifferentlyLess. ETX Daily Up allows you…
Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than…
In France, 82% of Internet users listened to at least one audio content every day in 2022 (according to a study by Médiamétrie). Many brands are now realizing that audio is a powerful tool not only to feed their audience through a more intimate format,…
