18 Posts for Productions Category

The best of the “After Calendar”, our trend selection for 2021

The best of the "After Calendar", our trend selection for 2021

7 January 2021

2020 gave way to a new world, resilient and different. Fashion, beauty, how we consume, networking, mobility… everything is moving and shifting. Among these changes, we have singled out 20 key trends, to experience the world of tomorrow “better, differently, with less“!Welcome to our After…

INfluencia partners with ETX Studio for its audio augmentation

INfluencia partners with ETX Studio for its audio augmentation

5 January 2021

The revolution-SOUND is here. ETX Studio has been entrusted with the mission of developing INfluencia‘s audio augmentation strategy, the media of trends and innovations. INfluencia wants to offer its large community a new way to consume its flagship magazine. One of the first objectives set…

ETX Studio launched ETX Daily Up, its 100% audio augmented news platform.

ETX Studio launched ETX Daily Up, its 100% audio augmented news platform.

7 December 2020

On December 8th, ETX Studio launched its latest innovation, ETX Daily UP, a 100% audio augmented news platform. A unique solution designed in partnership with AFP and Microsoft, to enhance your audio & video content and inform your audience #BetterDifferentlyLess. ETX Daily Up allows you…

How To Anticipate 70% of Your Content Production

How To Anticipate 70% of Your Content Production

7 November 2018

Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than…

An Open Letter to Andrew Essex, Author of The End of Advertising

An Open Letter to Andrew Essex, Author of The End of Advertising

24 November 2017

Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity,…

What’s the Difference Between Content Marketing and Brand Journalism?

What’s the Difference Between Content Marketing and Brand Journalism?

10 November 2017

Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently…

Funny Story: Relaxnews Won a Client Thanks to NewsCred

Funny Story: Relaxnews Won a Client Thanks to NewsCred

6 October 2017

Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price,…

Relaxnews, AFP and Publicis Media Reveal My Editorializer

Relaxnews, AFP and Publicis Media Reveal My Editorializer

9 June 2017

Be there for the reveal of my editorializer, an innovative new platform brought to you by Relaxnews in partnership with AFP and Publicis Media with the ambition of being the best brand journalism solution. The platform provides editorial-grade content aggregation, creation and distribution services. It’s…