Currently, the text-to-speech audio augmentation market is valued at $2 billion, and according to the January 2021 Markets and Markets report, it is predicted to reach $5 billion within 5 years. In this context of RevoluSOUND, ETX Studio, founder of ETX Daily Up, the first 100% audio augmented news platform, is partnering up with Targetspot, a subsidiary of the AudioValley Group, to further solidify both their audio augmentation and text-to-speech expertise.
Audiobooks, podcasts, people are relying on new formats in order to free the rest of their oversaturated senses. This new way of consuming content prompted ETX Studio and Targetspot to massively invest in semantic IA and the latest text-to-speech audio augmentation technologies.
This boom in the audio market is a result of major changes in content consumption, which is mainly done on smartphones now, simultaneously with other tasks like driving, walking, running errands, etc.
“Content publishers, like the print media, can now easily transform their readers into listeners and thereby develop new audience territories. ETX Studio and Targetspot provide a turnkey solution to publishers that allows them to monetise these new audiences, and this solution also gives advertisers the opportunity to communicate in high-quality editorial environments,” ETX and Targetspot comment.
The joint offering now has a global reach since the ETX Daily Up platform is available in 82 languages thanks to Microsoft’s semantic AI and is marketed in 150 countries by AFP.
This global partnership is being initiated between ETX Studio and Targetspot, who bring their advanced know-how in AI technology to text-to-speech audio augmentation and its monetisation through advertising. The objective? Supporting publishers and helping them to promote their text content in a mobile context thanks to voice synthesis.
“Digital audio represents a new source of growth for content publishers, including print media. Listeners are engaged on average three times longer than readers. We can now transform a reader into a more engaged listener without the need for further development.” Alexandre Saboundjian, CEO and Founder of AudioValley.
“A few weeks after our successful appearance at CES Digital, this strategic agreement confirms our desire for leadership in what we call the Audio Revolution. It requires constant innovation so that publishers can profitably make the move to audio, of which podcasts are just the tip of the iceberg.” Jérôme Doncieux, CEO & Founder of ETX Studio.
If you want to test the ETX Daily Up platform, click here.