Your Editorializer Exclusive Interview: AFP invented the news agency business in paris in 1835 and is one of the top 3 global news providers along with the ASSOCIATED PRESS and REUTERS. Chairman and CEO of AFP, Emmanuel Hoog comments in an exclusive interview on the…
Your Editorializer Learnings from Operation “French Merveilles”: How do you win an advertising brief, without an advertising strategy? Relaxnews brings you a checklist with a detailed brief of the planning and collaboration that went into the creation of Operation “French Merveilles,” revealed last week at…
Benoît Raphaël, journalist who is the co-founder and Chief Robot Officer of Trendsboard, a French start up which recently invented Flint, a media collaboration between humans and robots which puts together personalized newsletters created by artificial intelligence. 1 – What does your Flint initiative consist…
Your Editorializer view : VW’s Dieselgate, Alternative facts, and the alleged post-truth era…the news, both political and economic, is now dominated by matters that make ethics a major challenge in its own right. The significance attached to ethics is the reason that Relaxnews choose to…
Your Editorializer interview #7: France Worldwide magazine was created from the collaboration between Paris airport magazine, Paris Worldwide, and the French governmental agency Atout France. Its aims to showcase French innovations and excellence and its « à la française » lifestyle. Sandrine Bouillot, Editor in…
Paris Modes took advantage of the Vogue Fashion Festival, which was held in Paris on November 4 and 5, to interview major players in the industry, who were invited to talk about new challenges and new business models in the world of fashion before an…
“To editorialize is to combine advice, content, activation, technology and distribution to increase your ROE (Return on Editorialization).” The Power of extension manifesto by Pascal Crifo, President & CEO of Optimedia, Blue 449, Zest France – Publicis Media and us. The power of extension The…
by Baptiste Picard-D, Content Strategist at Publicis Media France. Introducing the Owned First paradigm A recent study conducted by Publicis Media between 2007 and2015 showed that online brand experience shares on skincare category are more and more driven by owned media experiences than paid ones. Skincare…
