Podcast consumption has exploded in recent years in many countries. In our previous articles, we focused on the key axes to create a successful podcast and how to monetize it, let’s now look at the typologies of podcast consumers: age, gender, socio-professional category, etc. According to recent studies, approximately 57% of Americans listened to at […]
You’ve produced a podcast or you are about to do so and you want to know how to monetize it? There are actually several ways to earn money from your podcasts. 1. Host-read ads The first thing to look at is the success of “host-read” ads, which is when podcast hosts are the ones who […]
In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the COVID-19 pandemic and the various quarantine phases (source: Podcast Business […]
Launched in December 2020, the 100% audio augmented news platform ETX Daily Up has just won the Grand Prix Stratégies de l’innovation média 2021 – “Best launch or revamping of digital platform” category. ETX Daily Up has been entirely designed to reinvent the consumption and access to news and to become the leader of the […]
Corporate, Events, Expertise
RevoluSOUND: how to successfully transform your written content into audio?
On April 26, ETX Studio and AFP hosted the first webinar “RevoluSOUND: how to successfully transform your written content into audio?”. Many insights on audio trends and uses were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio), Nicolas Giraudon (Group Marketing Director – AFP), and Clovis Viard-Gaudin (Sales and Partnership Business […]
Currently, the text-to-speech audio augmentation market is valued at $2 billion, and according to the January 2021 Markets and Markets report, it is predicted to reach $5 billion within 5 years. In this context of RevoluSOUND, ETX Studio, founder of ETX Daily Up, the first 100% audio augmented news platform, is partnering up with Targetspot, […]
Corporate, Expertise, Nouveautés produits
CES Digital 2021: ETX Studio introduces ETX Daily Up and launches its RevoluSOUND Observatory
ETX Studio participated in CES 2021, the flagship event for the latest global technologies and innovations, from January 11 to 14, 2021, that was held for the first time in a fully digital format. ETX Daily Up presented ETX Daily Up and announced the launch of its “ETX RevoluSOUND Observatory“. The newstech has also caught the attention […]
The revolution-SOUND is here. ETX Studio has been entrusted with the mission of developing INfluencia‘s audio augmentation strategy, the media of trends and innovations. INfluencia wants to offer its large community a new way to consume its flagship magazine. One of the first objectives set by the brand was to allow its audience to listen […]
On December 8th, ETX Studio launched its latest innovation, ETX Daily UP, a 100% audio augmented news platform. A unique solution designed in partnership with AFP and Microsoft, to enhance your audio & video content and inform your audience #BetterDifferentlyLess. ETX Daily Up allows you to transform any text into an audio story, in just […]