10 Posts for audio content

Native podcast: analysis of French consumption in 2022

Native podcast: analysis of French consumption in 2022

10 November 2022

2022 has been a year full of events: the gradual exit from Covid, Russia’s invasion of Ukraine, the French presidential elections, monkeypox, high inflation, weather disasters… There is one common concern: purchasing power. In fact, in September 2022, 48% of French people claim it is…

NFT and Blockchain: a growing trend in the media

NFT and Blockchain: a growing trend in the media

16 August 2022

Whether it’s to federate and engage a community, attract new audiences, certify ownership or source of content, the uses of blockchain and NFTs are numerous. What is an NFT? An NFT (Non-Fungible Token) is a digital file to which is attached a digital certificate of…

Why is audio learning booming?

Why is audio learning booming?

11 August 2022

The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It…

Amazon increases its investments in audio

Amazon increases its investments in audio

11 May 2022

These last few years, Amazon has focused on audio innovation by increasing its investments and improvements on its most popular platforms and developing its partnerships, especially in connected mobility. Amazon enriches Audible We can’t talk about Amazon and audio without mentioning Audible, the world’s leading…

Social media, instant messaging, dating apps: social audio is booming

Social media, instant messaging, dating apps: social audio is booming

28 January 2022

Audio is already utilized by many players and continues to gain ground. The pandemic has changed the majority of our daily uses forcing giants like Facebook (Instagram, WhatsApp, Messenger), Twitter and Tiktok, as well as other newer players, to rethink the integration of voice and…

How to monetize your podcast?

How to monetize your podcast?

12 August 2021

You’ve produced a podcast or you are about to do so and you want to know how to monetize it? There are actually several ways to earn money from your podcasts. 1. Host-read ads The first thing to look at is the success of “host-read”…