The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It…
These last few years, Amazon has focused on audio innovation by increasing its investments and improvements on its most popular platforms and developing its partnerships, especially in connected mobility. Amazon enriches Audible We can’t talk about Amazon and audio without mentioning Audible, the world’s leading…
Audio is already utilized by many players and continues to gain ground. The pandemic has changed the majority of our daily uses forcing giants like Facebook (Instagram, WhatsApp, Messenger), Twitter and Tiktok, as well as other newer players, to rethink the integration of voice and…
Podcast consumption has exploded in recent years in many countries. In our previous articles, we focused on the key axes to create a successful podcast and how to monetize it, let’s now look at the typologies of podcast consumers: age, gender, socio-professional category, etc. According…
You’ve produced a podcast or you are about to do so and you want to know how to monetize it? There are actually several ways to earn money from your podcasts. 1. Host-read ads The first thing to look at is the success of “host-read”…
In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the…
Launched in December 2020, the 100% audio augmented news platform ETX Daily Up has just won the Grand Prix Stratégies de l’innovation média 2021 – “Best launch or revamping of digital platform” category. ETX Daily Up has been entirely designed to reinvent the consumption and…
On April 26, ETX Studio and AFP hosted the first webinar “RevoluSOUND: how to successfully transform your written content into audio?”. Many insights on audio trends and uses were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio), Nicolas Giraudon (Group Marketing…
Currently, the text-to-speech audio augmentation market is valued at $2 billion, and according to the January 2021 Markets and Markets report, it is predicted to reach $5 billion within 5 years. In this context of RevoluSOUND, ETX Studio, founder of ETX Daily Up, the first…
ETX Studio participated in CES 2021, the flagship event for the latest global technologies and innovations, from January 11 to 14, 2021, that was held for the first time in a fully digital format. ETX Daily Up presented ETX Daily Up and announced the launch of its…
