17.6 million French people listened to podcasts every month in 2022, that’s 17% more than in 2021. Overall, 192 million French podcasts were listened to in November 2022 ( Digimind – Médiamétrie – Global Audio > Focus Podcasts – 2023 ). What is certain is…
1) Audio: a trending format Audio is considered the trendy format of the moment. With the growing popularity of podcasts, audiobooks and audio streaming services, people are also spending more time listening to content than reading or watching it. This trend is fueled by the…
For the past few years, audio books have been gaining momentum, both with readers and with companies such as Amazon, Spotify, and Apple, which have multiplied their investments in this sector that will weigh more than 35 billion dollars by 2030, and the sales of…
In France, 82% of Internet users listened to at least one audio content every day in 2022 (according to a study by Médiamétrie). Many brands are now realizing that audio is a powerful tool not only to feed their audience through a more intimate format,…
On Wednesday, December 7th, 2022, was held the 5th edition of the Innov’Audio, organized by the ACPM in partnership with Médiamétrie. Advertisers, advertising agencies, podcast publishers, and content producers were present around eight round tables and various keynotes to take stock of innovations in the…
The 5th edition of Médias en Seine was held on Tuesday, November 22, 2022. The event focused on the analysis of the multiple challenges in the media scene, based on 6 main themes, from engaged journalism to the protection of democracy, to the metaverse and…
2022 has been a year full of events: the gradual exit from Covid, Russia’s invasion of Ukraine, the French presidential elections, monkeypox, high inflation, weather disasters… There is one common concern: purchasing power. In fact, in September 2022, 48% of French people claim it is…
Artificial intelligence is becoming what electricity was for our ancestors: a revolution. Indeed, AI is invading our daily uses and disrupting every industry, from health and communication to transportation. The car is no longer a means of transport but a real data center on wheels.…
Whether it’s to federate and engage a community, attract new audiences, certify ownership or source of content, the uses of blockchain and NFTs are numerous. What is an NFT? An NFT (Non-Fungible Token) is a digital file to which is attached a digital certificate of…
The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It…
