10 Posts for audio

ACPM native podcast rankings in March 2023

ACPM native podcast rankings in March 2023

28 April 2023

17.6 million French people listened to podcasts every month in 2022, that’s 17% more than in 2021. Overall, 192 million French podcasts were listened to in November 2022 ( Digimind – Médiamétrie – Global Audio > Focus Podcasts – 2023 ). What is certain is…

Revolutionizing ads with synthetic voice: a game-changing strategy

Revolutionizing ads with synthetic voice: a game-changing strategy

14 April 2023

In France, digital audio advertising revenues have reached €73 million in 2022, an increase of 53% compared to 2021 (source: SRI Observatoire de l’epub). The last few years have seen a rise in the use of synthetic voices in many industries. Advances in text-to-speech technologies,…

5 reasons to add audio to your digital strategy

5 reasons to add audio to your digital strategy

17 February 2023

1) Audio: a trending format  Audio is considered the trendy format of the moment. With the growing popularity of podcasts, audiobooks and audio streaming services, people are also spending more time listening to content than reading or watching it. This trend is fueled by the…

Native podcast: analysis of French consumption in 2022

Native podcast: analysis of French consumption in 2022

10 November 2022

2022 has been a year full of events: the gradual exit from Covid, Russia’s invasion of Ukraine, the French presidential elections, monkeypox, high inflation, weather disasters… There is one common concern: purchasing power. In fact, in September 2022, 48% of French people claim it is…