The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It is estimated that more than 30% of the population learns […]
These last few years, Amazon has focused on audio innovation by increasing its investments and improvements on its most popular platforms and developing its partnerships, especially in connected mobility. Amazon enriches Audible We can’t talk about Amazon and audio without mentioning Audible, the world’s leading audio book platform. Founded in 1995, the audiobook platform was […]
Audio is already utilized by many players and continues to gain ground. The pandemic has changed the majority of our daily uses forcing giants like Facebook (Instagram, WhatsApp, Messenger), Twitter and Tiktok, as well as other newer players, to rethink the integration of voice and audio in their platforms. Instant messaging accelerates in audio What […]
You’ve produced a podcast or you are about to do so and you want to know how to monetize it? There are actually several ways to earn money from your podcasts. 1. Host-read ads The first thing to look at is the success of “host-read” ads, which is when podcast hosts are the ones who […]
In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the COVID-19 pandemic and the various quarantine phases (source: Podcast Business […]
On July 6th, ETX Studio and AFP hosted their second webinar “RevoluSOUND: why am I switching to audio augmentation?“. Many insights on audio trends and usages were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio) and Nicolas Giraudon (Group Marketing Director – AFP). They received Tatiana De Francqueville (General Manager – […]
Launched in December 2020, the 100% audio augmented news platform ETX Daily Up has just won the Grand Prix Stratégies de l’innovation média 2021 – “Best launch or revamping of digital platform” category. ETX Daily Up has been entirely designed to reinvent the consumption and access to news and to become the leader of the […]
On April 26, ETX Studio and AFP hosted the first webinar “RevoluSOUND: how to successfully transform your written content into audio?”. Many insights on audio trends and uses were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio), Nicolas Giraudon (Group Marketing Director – AFP), and Clovis Viard-Gaudin (Sales and Partnership Business […]
The revolution-SOUND is here. ETX Studio has been entrusted with the mission of developing INfluencia‘s audio augmentation strategy, the media of trends and innovations. INfluencia wants to offer its large community a new way to consume its flagship magazine. One of the first objectives set by the brand was to allow its audience to listen […]
On December 8th, ETX Studio launched its latest innovation, ETX Daily UP, a 100% audio augmented news platform. A unique solution designed in partnership with AFP and Microsoft, to enhance your audio & video content and inform your audience #BetterDifferentlyLess. ETX Daily Up allows you to transform any text into an audio story, in just […]
