Your Editorializer Interview : Maurice Levy, Chairman & CEO of Publicis Groupe and event organizer, reveals in an exclusive interview the Viva Tech 2017 objectives. Following the success of the event in 2016, which brought together 5,000 start ups and 45,000 visitors, the event hosts…
Benoît Raphaël, journalist who is the co-founder and Chief Robot Officer of Trendsboard, a French start up which recently invented Flint, a media collaboration between humans and robots which puts together personalized newsletters created by artificial intelligence. 1 – What does your Flint initiative consist…
Your Editorializer view : VW’s Dieselgate, Alternative facts, and the alleged post-truth era…the news, both political and economic, is now dominated by matters that make ethics a major challenge in its own right. The significance attached to ethics is the reason that Relaxnews choose to…
Today, Louis Morales-Chanard, Strategy Director – Global Clients at Blue 449 brings us his view of our industry and the years to come. Through this paper, Louis introduces us to the Age of Immersion, an ambitious yet humble attempt at embracing an incredibly complex situation.…
Your Editorializer interview #7: France Worldwide magazine was created from the collaboration between Paris airport magazine, Paris Worldwide, and the French governmental agency Atout France. Its aims to showcase French innovations and excellence and its « à la française » lifestyle. Sandrine Bouillot, Editor in…
Paris Modes took advantage of the Vogue Fashion Festival, which was held in Paris on November 4 and 5, to interview major players in the industry, who were invited to talk about new challenges and new business models in the world of fashion before an…
AFP and Relaxnews have been involved in an editorial, commercial and technological strategic partnership since 2009, with the AFP Relaxnews newswire as an example of what this has achieved. Following the purchase of Relaxnews by Publicis Groupe, this strategic partnership has been extended and its scope…
“To editorialize is to combine advice, content, activation, technology and distribution to increase your ROE (Return on Editorialization).” The Power of extension manifesto by Pascal Crifo, President & CEO of Optimedia, Blue 449, Zest France – Publicis Media and us. The power of extension The…
“Publicis Loft will benefit the Power of Extension of Relaxnews” Patrick Lara This week: exclusive interview with Patrick Lara, Managing Director at Publicis Conseil, global client leader of Publicis Group for Renault, and founder of the Publicis Loft which Relaxnews recently joined. This new partnership brings…
by Baptiste Picard-D, Content Strategist at Publicis Media France. Introducing the Owned First paradigm A recent study conducted by Publicis Media between 2007 and2015 showed that online brand experience shares on skincare category are more and more driven by owned media experiences than paid ones. Skincare…
