1) Audio: a trending format Audio is considered the trendy format of the moment. With the growing popularity of podcasts, audiobooks and audio streaming services, people are also spending more time listening to content than reading or watching it. This trend is fueled by the…
The 5th edition of Médias en Seine was held on Tuesday, November 22, 2022. The event focused on the analysis of the multiple challenges in the media scene, based on 6 main themes, from engaged journalism to the protection of democracy, to the metaverse and…
Whether it’s to federate and engage a community, attract new audiences, certify ownership or source of content, the uses of blockchain and NFTs are numerous. What is an NFT? An NFT (Non-Fungible Token) is a digital file to which is attached a digital certificate of…
International Women’s Day 2018 #WomensHistoryMonth #WomensMarch #TimesUp #MeToo #FutureisFemale March 8th is International Women’s Day, an annual tradition established by the United Nations (UN) in 1975 to celebrate and recognize women for their achievements. “International Women’s Day is a time to reflect on progress made,…
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the…
Today, Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference. Relaxnews had the pleasure of sharing expertise from a wide variety of experts from brands (Paris Aéroports, Compte Nickel, Villa Numeris), agencies (Publicis Groupe), start-ups (Flint, Syllabs), and the media (AFP, Les Echos,…
Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity,…
Relaxnews has made news its business for roughly the past 20 years. Our experience as a media source and news agency has transformed over time, and our services are increasingly employed by brands, either for content marketing or brand journalism. This past year, we’ve noted…
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently…
Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price,…
