4 Posts for AFP

A Message to Brands on International Women’s Day

A Message to Brands on International Women's Day

8 March 2018

International Women’s Day 2018 #WomensHistoryMonth #WomensMarch #TimesUp #MeToo #FutureisFemale March 8th is International Women’s Day, an annual tradition established by the United Nations (UN) in 1975 to celebrate and recognize women for their achievements. “International Women’s Day is a time to reflect on progress made,…

What’s the Difference Between Content Marketing and Brand Journalism?

What’s the Difference Between Content Marketing and Brand Journalism?

10 November 2017

Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently…

Funny Story: Relaxnews Won a Client Thanks to NewsCred

Funny Story: Relaxnews Won a Client Thanks to NewsCred

6 October 2017

Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price,…

What You Should Know about the Subscription Economy

What You Should Know about the Subscription Economy

15 September 2017

Today, more than ever before, companies must adopt new business models that are adapted to consumer trends. Consumer buying trends have shifted from a purchase model to a rental model. Since Relaxnews recently launched a new platform, my editorializer, along with an updated, subscription-based payment…