2022 has been a year full of events: the gradual exit from Covid, Russia’s invasion of Ukraine, the French presidential elections, monkeypox, high inflation, weather disasters… There is one common concern: purchasing power. In fact, in September 2022, 48% of French people claim it is their main concern. In this context, focusing on the native […]
Artificial intelligence is becoming what electricity was for our ancestors: a revolution. Indeed, AI is invading our daily uses and disrupting every industry, from health and communication to transportation. The car is no longer a means of transport but a real data center on wheels. Mobility has been entirely redesigned thanks to data and any […]
The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It is estimated that more than 30% of the population learns […]
L’Observatoire ETX de la RévoluSON vise à analyser et informer sur les tendances de fond autour de la voix et des derniers insights sur l’audio, en France comme à l’international. Délivré sous forme de newsletter bimensuelle, il se décline aussi en webinars réguliers ainsi qu’en workshops, pour vous nourrir sur les innovations et avancées technologiques, […]
Podcast consumption has exploded in recent years in many countries. In our previous articles, we focused on the key axes to create a successful podcast and how to monetize it, let’s now look at the typologies of podcast consumers: age, gender, socio-professional category, etc. According to recent studies, approximately 57% of Americans listened to at […]
You’ve produced a podcast or you are about to do so and you want to know how to monetize it? There are actually several ways to earn money from your podcasts. 1. Host-read ads The first thing to look at is the success of “host-read” ads, which is when podcast hosts are the ones who […]
In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the COVID-19 pandemic and the various quarantine phases (source: Podcast Business […]
On July 6th, ETX Studio and AFP hosted their second webinar “RevoluSOUND: why am I switching to audio augmentation?“. Many insights on audio trends and usages were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio) and Nicolas Giraudon (Group Marketing Director – AFP). They received Tatiana De Francqueville (General Manager – […]
Launched in December 2020, the 100% audio augmented news platform ETX Daily Up has just won the Grand Prix Stratégies de l’innovation média 2021 – “Best launch or revamping of digital platform” category. ETX Daily Up has been entirely designed to reinvent the consumption and access to news and to become the leader of the […]
On April 26, ETX Studio and AFP hosted the first webinar “RevoluSOUND: how to successfully transform your written content into audio?”. Many insights on audio trends and uses were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio), Nicolas Giraudon (Group Marketing Director – AFP), and Clovis Viard-Gaudin (Sales and Partnership Business […]
