Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than 84 seconds (Reuters), the struggle to get the first content […]
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the editorializer of Publicis Groupe, we believe that brand communication goes […]
Today, more than ever before, companies must adopt new business models that are adapted to consumer trends. Consumer buying trends have shifted from a purchase model to a rental model. Since Relaxnews recently launched a new platform, my editorializer, along with an updated, subscription-based payment model, with a free discovery period and adaptable subscription packages. […]
