The word mobility, in a straightforward sense, means “the ability to move”. Yet today it has adopted a meaning that is much more complex. This concept has capsized the automotive industry, forcing upon it change in almost every way including the manner in which vehicles…
Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than…
How did brands fail to reach Millennials? The debate as to when Generation Z starts and ends is ongoing, just as with the Millennials, but there is no doubt that the two cohorts are colossally different. We are all familiar with the millennial crowd, also…
Today, Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference. Relaxnews had the pleasure of sharing expertise from a wide variety of experts from brands (Paris Aéroports, Compte Nickel, Villa Numeris), agencies (Publicis Groupe), start-ups (Flint, Syllabs), and the media (AFP, Les Echos,…
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently…
Here’s why potential customers can’t hear you Brand journalism, by definition, is the application of journalism to a brand communication strategy. It demands consistent production and publication of content of journalistic quality that is related to the brand story. Content should be relevant, fact-checked, well-written,…
