Today, Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference. Relaxnews had the pleasure of sharing expertise from a wide variety of experts from brands (Paris Aéroports, Compte Nickel, Villa Numeris), agencies (Publicis Groupe), start-ups (Flint, Syllabs), and the media (AFP, Les Echos,…
Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity,…
Relaxnews has made news its business for roughly the past 20 years. Our experience as a media source and news agency has transformed over time, and our services are increasingly employed by brands, either for content marketing or brand journalism. This past year, we’ve noted…
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently…
