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What’s the Difference Between Content Marketing and Brand Journalism?

What’s the Difference Between Content Marketing and Brand Journalism?

10 November 2017

Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently…

How to get your Brand’s Audience to Listen Using Brand Journalism

How to get your Brand’s Audience to Listen Using Brand Journalism

30 June 2017

Here’s why potential customers can’t hear you Brand journalism, by definition, is the application of journalism to a brand communication strategy. It demands consistent production and publication of content of journalistic quality that is related to the brand story. Content should be relevant, fact-checked, well-written,…