The word mobility, in a straightforward sense, means “the ability to move”. Yet today it has adopted a meaning that is much more complex. This concept has capsized the automotive industry, forcing upon it change in almost every way including the manner in which vehicles are produced, their physical anatomies and, perhaps most importantly, their […]
Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than 84 seconds (Reuters), the struggle to get the first content […]
International Women’s Day 2018 #WomensHistoryMonth #WomensMarch #TimesUp #MeToo #FutureisFemale March 8th is International Women’s Day, an annual tradition established by the United Nations (UN) in 1975 to celebrate and recognize women for their achievements. “International Women’s Day is a time to reflect on progress made, to call for change and to celebrate acts of courage […]
Every year, the Super Bowl, the biggest event in American football, notorious for its high viewership, attracts chart-topping amounts of attention. Even non-football-fans from countries around the world tune in to catch a glimpse of the action. But what are all these international viewers really tuning in for? Why is football suddenly so interesting? Year after […]
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the editorializer of Publicis Groupe, we believe that brand communication goes […]
Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity, as our friends at Publicis Media highlighted in their recent […]
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently broke the Paradise Papers, are not brothers despite similar last […]
Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price, our client chose to get premium content at the source […]
