1) Audio: a trending format Audio is considered the trendy format of the moment. With the growing popularity of podcasts, audiobooks and audio streaming services, people are also spending more time listening to content than reading or watching it. This trend is fueled by the…
2022 has been a year full of events: the gradual exit from Covid, Russia’s invasion of Ukraine, the French presidential elections, monkeypox, high inflation, weather disasters… There is one common concern: purchasing power. In fact, in September 2022, 48% of French people claim it is…
Artificial intelligence is becoming what electricity was for our ancestors: a revolution. Indeed, AI is invading our daily uses and disrupting every industry, from health and communication to transportation. The car is no longer a means of transport but a real data center on wheels.…
Text-to-speech is a technology that imitates the human voice. It allows any written text to be converted into audio. Whether it is to meet accessibility issues, in public transports (sound announcements), or to add voice to videos and video games, voice AI has made huge…
The power of audio is huge: it is a mobile media, consumable everywhere, in the car, at home, at the gym, and on any device: smartphone, computer, connected speakers. It saves time and frees the eyes from the omnipresence of screens and digital fatigue. It…
The word mobility, in a straightforward sense, means “the ability to move”. Yet today it has adopted a meaning that is much more complex. This concept has capsized the automotive industry, forcing upon it change in almost every way including the manner in which vehicles…
Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than…
The “Paris Modes Talks & Reviews – Twist the luxury codes” took place at the Publicis Bastille campus on Thursday, April 12th. The event featured nearly 20 speakers that explored the transformation of luxury brands through means of story-selling, newest success models that have emerged…
International Women’s Day 2018 #WomensHistoryMonth #WomensMarch #TimesUp #MeToo #FutureisFemale March 8th is International Women’s Day, an annual tradition established by the United Nations (UN) in 1975 to celebrate and recognize women for their achievements. “International Women’s Day is a time to reflect on progress made,…
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the…
