In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the…
Launched in December 2020, the 100% audio augmented news platform ETX Daily Up has just won the Grand Prix Stratégies de l’innovation média 2021 – “Best launch or revamping of digital platform” category. ETX Daily Up has been entirely designed to reinvent the consumption and…
ETX Studio participated in CES 2021, the flagship event for the latest global technologies and innovations, from January 11 to 14, 2021, that was held for the first time in a fully digital format. ETX Daily Up presented ETX Daily Up and announced the launch of its…
The word mobility, in a straightforward sense, means “the ability to move”. Yet today it has adopted a meaning that is much more complex. This concept has capsized the automotive industry, forcing upon it change in almost every way including the manner in which vehicles…
Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than…
How did brands fail to reach Millennials? The debate as to when Generation Z starts and ends is ongoing, just as with the Millennials, but there is no doubt that the two cohorts are colossally different. We are all familiar with the millennial crowd, also…
Each spring, world technology conference VivaTech assembles in Paris to bring you the latest innovations in technology for businesses. This year, RelaxNews unveiled a new innovation of its own, My Editbot-In-Chief, brought to you from the Relax 1835 concept, a government-grant winning project initiative meant…
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the…
Today, Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference. Relaxnews had the pleasure of sharing expertise from a wide variety of experts from brands (Paris Aéroports, Compte Nickel, Villa Numeris), agencies (Publicis Groupe), start-ups (Flint, Syllabs), and the media (AFP, Les Echos,…
Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity,…
