Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than 84 seconds (Reuters), the struggle to get the first content […]
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently broke the Paradise Papers, are not brothers despite similar last […]
Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price, our client chose to get premium content at the source […]
