In less than 10 years, podcasts have gone from a nearly non-existent niche market to an explosive media format that continues to grow worldwide. In the United States, between 2020 and 2021, podcast consumption increased by approximately 116 million listeners, due in part to the…
ETX Studio participated in CES 2021, the flagship event for the latest global technologies and innovations, from January 11 to 14, 2021, that was held for the first time in a fully digital format. ETX Daily Up presented ETX Daily Up and announced the launch of its…
The word mobility, in a straightforward sense, means “the ability to move”. Yet today it has adopted a meaning that is much more complex. This concept has capsized the automotive industry, forcing upon it change in almost every way including the manner in which vehicles…
Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than…
Every year, the Super Bowl, the biggest event in American football, notorious for its high viewership, attracts chart-topping amounts of attention. Even non-football-fans from countries around the world tune in to catch a glimpse of the action. But what are all these international viewers really tuning…
Here’s why potential customers can’t hear you Brand journalism, by definition, is the application of journalism to a brand communication strategy. It demands consistent production and publication of content of journalistic quality that is related to the brand story. Content should be relevant, fact-checked, well-written,…
