ETX Studio Blog

How Paris Worldwide, a local private content initiative, becomes France Worldwide, a global governmental initiative

Your Editorializer interview #7: France Worldwide magazine was created from the collaboration between Paris airport magazine, Paris Worldwide, and the French governmental agency Atout France. Its aims to showcase French innovations and excellence and its « à la française » lifestyle. Sandrine Bouillot, Editor in chief, and Pierre Somme, Deputy managing editor, explain how this […]

Written by Audrey Mandeler in January 6, 2017 / 1551 Views

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Corporate, ParisModes Studio

Interview videos of 4 major fashion business players – Amazon, Condé Nast, AMI and Chloé – talking to Paris Modes

Paris Modes took advantage of the Vogue Fashion Festival, which was held in Paris on November 4 and 5, to interview major players in the industry, who were invited to talk about new challenges and new business models in the world of fashion before an audience of fashion professionals and aficionados. Here are the four […]

Written by Audrey Mandeler in November 11, 2016 / 1715 Views

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Corporate

Did you know AFP was the first news agency ever created?

AFP and Relaxnews have been involved in an editorial, commercial and technological strategic partnership since 2009, with the AFP Relaxnews newswire as an example of what this has achieved. Following the purchase of Relaxnews by Publicis Groupe, this strategic partnership has been extended and its scope increased. All of Publicis Groupe’s agencies are now able to […]

Written by Audrey Mandeler in October 21, 2016 / 3262 Views

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Corporate

Relaxnews : The Power of extension manifesto

“To editorialize is to combine advice, content, activation, technology and distribution to increase your ROE (Return on Editorialization).” The Power of extension manifesto by Pascal Crifo, ‎President & CEO of Optimedia, Blue 449, Zest France – Publicis Media and us. The power of extension The world is changing. Media companies are becoming brands, and brands […]

Written by Audrey Mandeler in October 15, 2016 / 1404 Views

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Corporate

Editorializer interview #3 of Patrick Lara on Publicis Conseil’s Loft

“Publicis Loft will benefit the Power of Extension of Relaxnews” Patrick Lara This week: exclusive interview with Patrick Lara, Managing Director at Publicis Conseil, global client leader of Publicis Group for Renault, and founder of the Publicis Loft which Relaxnews recently joined. This new partnership brings a triple contribution to the Loft: A strategic contribution thanks […]

Written by Audrey Mandeler in October 7, 2016 / 1445 Views

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Corporate

Editorializer view #1: Power of Owned – How owned-led thinking will improve your brand effectiveness

by Baptiste Picard-D, Content Strategist at Publicis Media France. Introducing the Owned First paradigm A recent study conducted by Publicis Media between 2007 and2015 showed that online brand experience shares on skincare category are more and more driven by owned media experiences than paid ones. Skincare clients and prospects are increasingly developing direct relationship with brands: […]

Written by Audrey Mandeler in September 23, 2016 / 1360 Views

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