Every year in March, SXSW Interactive unites approximately 38,000 people in Austin for keynotes, conferences, salons and launches throughout the capitol. The festival has become one of the biggest marketing conferences in the world, with this year’s edition bringing together brands and media agencies to discuss the impact of new technologies in the media and […]
Your Editorializer Interview : Maurice Levy, Chairman & CEO of Publicis Groupe and event organizer, reveals in an exclusive interview the Viva Tech 2017 objectives. Following the success of the event in 2016, which brought together 5,000 start ups and 45,000 visitors, the event hosts now hope to develop the forum into a key event […]
Benoît Raphaël, journalist who is the co-founder and Chief Robot Officer of Trendsboard, a French start up which recently invented Flint, a media collaboration between humans and robots which puts together personalized newsletters created by artificial intelligence. 1 – What does your Flint initiative consist of on a strategic, editorial and technical level ? Flint […]
Your Editorializer view : VW’s Dieselgate, Alternative facts, and the alleged post-truth era…the news, both political and economic, is now dominated by matters that make ethics a major challenge in its own right. The significance attached to ethics is the reason that Relaxnews choose to have both its own ethical charter and Denis Jeambar as […]
Today, Louis Morales-Chanard, Strategy Director – Global Clients at Blue 449 brings us his view of our industry and the years to come. Through this paper, Louis introduces us to the Age of Immersion, an ambitious yet humble attempt at embracing an incredibly complex situation. Every year, our industry ponders on what will be the […]
Your Editorializer interview #7: France Worldwide magazine was created from the collaboration between Paris airport magazine, Paris Worldwide, and the French governmental agency Atout France. Its aims to showcase French innovations and excellence and its « à la française » lifestyle. Sandrine Bouillot, Editor in chief, and Pierre Somme, Deputy managing editor, explain how this […]
Paris Modes took advantage of the Vogue Fashion Festival, which was held in Paris on November 4 and 5, to interview major players in the industry, who were invited to talk about new challenges and new business models in the world of fashion before an audience of fashion professionals and aficionados. Here are the four […]
AFP and Relaxnews have been involved in an editorial, commercial and technological strategic partnership since 2009, with the AFP Relaxnews newswire as an example of what this has achieved. Following the purchase of Relaxnews by Publicis Groupe, this strategic partnership has been extended and its scope increased. All of Publicis Groupe’s agencies are now able to […]
“To editorialize is to combine advice, content, activation, technology and distribution to increase your ROE (Return on Editorialization).” The Power of extension manifesto by Pascal Crifo, President & CEO of Optimedia, Blue 449, Zest France – Publicis Media and us. The power of extension The world is changing. Media companies are becoming brands, and brands […]
“Publicis Loft will benefit the Power of Extension of Relaxnews” Patrick Lara This week: exclusive interview with Patrick Lara, Managing Director at Publicis Conseil, global client leader of Publicis Group for Renault, and founder of the Publicis Loft which Relaxnews recently joined. This new partnership brings a triple contribution to the Loft: A strategic contribution thanks […]
