ETX Studio Blog

Publicis Media, Relaxnews and AFP Reveal Unique Brand Journalism Solution, my editorializer

Today, Relaxnews, AFP and Publicis Media unveiled their new brand journalism solution, my editorializer, which is an integrated, self-service solution providing a unique combination of data, content and services. The reveal was held during the second annual Viva Technology conference and exhibition in Paris, which gathers global innovators, tech pioneers and future-forward marketers to build […]

Written by Audrey Mandeler in June 16, 2017 / 1799 Views

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Corporate, Events

Relaxnews, AFP and Publicis Media Reveal My Editorializer

Be there for the reveal of my editorializer, an innovative new platform brought to you by Relaxnews in partnership with AFP and Publicis Media with the ambition of being the best brand journalism solution. The platform provides editorial-grade content aggregation, creation and distribution services. It’s perfect for: Media & Brands E-commerce Marketing Food & Agribusiness […]

Written by Audrey Mandeler in June 9, 2017 / 2193 Views

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Corporate

Interview with Belinda Rowe about the Importance of Content at Publicis Media

“Content is now central to our clients marketing needs” May 10-11, the content experts of Publicis Media met in Paris to discuss current capacities of the practice and the potential for growth. The conference was put on by Belinda Rowe, Global Head of the Content Practice and Mark Waugh, MD of the Content Practice. Interview […]

Written by Audrey Mandeler in May 12, 2017 / 2722 Views

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Corporate, Nouveau partenaire

Emmanuel Hoog comments on BBC’s decision to chose AFP instead of AP as global video provider

Your Editorializer Exclusive Interview: AFP invented the news agency business in paris in 1835 and is one of the top 3 global news providers along with the ASSOCIATED PRESS and REUTERS. Chairman and CEO of AFP, Emmanuel Hoog comments in an exclusive interview on the recent decision of BBC to choose his agency as its […]

Written by Audrey Mandeler in April 14, 2017 / 2117 Views

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Corporate, Nouveau partenaire, Nouvelles réalisations

Learnings from Operation French Merveilles

Your Editorializer Learnings from Operation “French Merveilles”: How do you win an advertising brief, without an advertising strategy? Relaxnews brings you a checklist with a detailed brief of the planning and collaboration that went into the creation of Operation “French Merveilles,” revealed last week at the Publicis Headquarters The Unfolding of Operation “French Merveilles” Inside […]

Written by Audrey Mandeler in April 7, 2017 / 1550 Views

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Events

SXSW Recap: The Publicis Media Report

Every year in March, SXSW Interactive unites approximately 38,000 people in Austin for keynotes, conferences, salons and launches throughout the capitol. The festival has become one of the biggest marketing conferences in the world, with this year’s edition bringing together brands and media agencies to discuss the impact of new technologies in the media and […]

Written by Audrey Mandeler in March 24, 2017 / 1512 Views

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Corporate, Events

Exclusive Interview : Maurice Levy about Viva Tech 2017

Your Editorializer Interview : Maurice Levy, Chairman & CEO of Publicis Groupe and event organizer, reveals in an exclusive interview the Viva Tech 2017 objectives. Following the success of the event in 2016, which brought together 5,000 start ups and 45,000 visitors, the event hosts now hope to develop the forum into a key event […]

Written by Audrey Mandeler in March 3, 2017 / 1684 Views

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Nouveau partenaire, Reconnaissance

Flint, a collaboration between humans and robots

Benoît Raphaël, journalist who is the co-founder and Chief Robot Officer of Trendsboard, a French start up which recently invented Flint, a media collaboration between humans and robots which puts together personalized newsletters created by artificial intelligence. 1 – What does your Flint initiative consist of on a strategic, editorial and technical level ? Flint […]

Written by Audrey Mandeler in February 24, 2017 / 1610 Views

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Corporate

Famous journalist Denis Jeambar on the importance of ethics

Your Editorializer view : VW’s Dieselgate, Alternative facts, and the alleged post-truth era…the news, both political and economic, is now dominated by matters that make ethics a major challenge in its own right. The significance attached to ethics is the reason that Relaxnews choose to have both its own ethical charter and Denis Jeambar as […]

Written by Audrey Mandeler in February 18, 2017 / 2029 Views

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Corporate, Nouveau partenaire

Are you ready for the “Age of Immersion” ? by Louis Morales-Chanard

Today, Louis Morales-Chanard, Strategy Director – Global Clients at Blue 449 brings us his view of our industry and the years to come. Through this paper, Louis introduces us to the Age of Immersion, an ambitious yet humble attempt at embracing an incredibly complex situation. Every year, our industry ponders on what will be the […]

Written by Audrey Mandeler in February 10, 2017 / 1791 Views

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