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What Super Bowl Viewership Teaches Us about Content Creation

What Super Bowl Viewership Teaches Us about Content Creation

Every year, the Super Bowl, the biggest event in American football, notorious for its high viewership, attracts chart-topping amounts of attention. Even non-football-fans from countries around the world tune in to catch a glimpse of the action. But what are all these international viewers really tuning in for? Why is football suddenly so interesting? Year after […]

Written by relaxdmin in February 6, 2018 / 4374 Views
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Expertise

8 Pillars for Crafting a Successful “Brand Journalism” Strategy in 2018

8 Pillars for Crafting a Successful “Brand Journalism” Strategy in 2018

As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the editorializer of Publicis Groupe, we believe that brand communication goes […]

Written by relaxdmin in December 12, 2017 / 6362 Views
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Events

What You Missed at the First Annual “Brand Journalism Summit” Conference

What You Missed at the First Annual “Brand Journalism Summit” Conference

Today, Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference. Relaxnews had the pleasure of sharing expertise from a wide variety of experts from brands (Paris Aéroports, Compte Nickel, Villa Numeris), agencies (Publicis Groupe), start-ups (Flint, Syllabs), and the media (AFP, Les Echos, and the former president of The Financial Times). Speakers took […]

Written by relaxdmin in December 1, 2017 / 4250 Views
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Expertise

An Open Letter to Andrew Essex, Author of The End of Advertising

An Open Letter to Andrew Essex, Author of The End of Advertising

Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity, as our friends at Publicis Media highlighted in their recent […]

Written by relaxdmin in November 24, 2017 / 4171 Views
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Events

Dive Into Brand Journalism: Try It Out, Attend the First Annual Summit Conference, and Get Relevant Work Experience

Dive Into Brand Journalism: Try It Out, Attend the First Annual Summit Conference, and Get Relevant Work Experience

Relaxnews has made news its business for roughly the past 20 years. Our experience as a media source and news agency has transformed over time, and our services are increasingly employed by brands, either for content marketing or brand journalism. This past year, we’ve noted a few different trends: “fake news,” “company-gate,” otherwise known as […]

Written by Litale Kahn in November 17, 2017 / 3688 Views
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Expertise

What’s the Difference Between Content Marketing and Brand Journalism?

What’s the Difference Between Content Marketing and Brand Journalism?

Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently broke the Paradise Papers, are not brothers despite similar last […]

Written by relaxdmin in November 10, 2017 / 6757 Views
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Corporate

Funny Story: Relaxnews Won a Client Thanks to NewsCred

Funny Story: Relaxnews Won a Client Thanks to NewsCred

Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price, our client chose to get premium content at the source […]

Written by relaxdmin in October 6, 2017 / 2757 Views
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Expertise

How is AI Changing Your Customers Expectations?

How is AI Changing Your Customers Expectations?

Technology continues to change the way we interact with and experience the world, and the pace of innovation is so rapid that it can be hard to keep up. At Relaxnews, we’re interested in connecting tech trends to our work on content creation and we apply our insights to help you achieve your marketing objectives. Specifically, […]

Written by relaxdmin in September 22, 2017 / 2269 Views
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Expertise

What You Should Know about the Subscription Economy

What You Should Know about the Subscription Economy

Today, more than ever before, companies must adopt new business models that are adapted to consumer trends. Consumer buying trends have shifted from a purchase model to a rental model. Since Relaxnews recently launched a new platform, my editorializer, along with an updated, subscription-based payment model, with a free discovery period and adaptable subscription packages. […]

Written by relaxdmin in September 15, 2017 / 2392 Views
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Expertise

How to get your Brand’s Audience to Listen Using Brand Journalism

How to get your Brand’s Audience to Listen Using Brand Journalism

Here’s why potential customers can’t hear you Brand journalism, by definition, is the application of journalism to a brand communication strategy. It demands consistent production and publication of content of journalistic quality that is related to the brand story. Content should be relevant, fact-checked, well-written, edited, and consistently updated. Brand journalism has become vital to […]

Written by relaxdmin in June 30, 2017 / 1714 Views
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