Relaxnews has made news its business for roughly the past 20 years. Our experience as a media source and news agency has transformed over time, and our services are increasingly employed by brands, either for content marketing or brand journalism. This past year, we’ve noted a few different trends: “fake news,” “company-gate,” otherwise known as […]
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently broke the Paradise Papers, are not brothers despite similar last […]
Funny story, our new client Sylvia Powell, Managing Director of Kempstone Media in London, recently shared that she had learned about Relaxnews from an article written by NewsCred. After talking with Powell, we saw the real-life benefits of our freemium subscription model; for an affordable price, our client chose to get premium content at the source […]
Technology continues to change the way we interact with and experience the world, and the pace of innovation is so rapid that it can be hard to keep up. At Relaxnews, we’re interested in connecting tech trends to our work on content creation and we apply our insights to help you achieve your marketing objectives. Specifically, […]
Today, more than ever before, companies must adopt new business models that are adapted to consumer trends. Consumer buying trends have shifted from a purchase model to a rental model. Since Relaxnews recently launched a new platform, my editorializer, along with an updated, subscription-based payment model, with a free discovery period and adaptable subscription packages. […]
Here’s why potential customers can’t hear you Brand journalism, by definition, is the application of journalism to a brand communication strategy. It demands consistent production and publication of content of journalistic quality that is related to the brand story. Content should be relevant, fact-checked, well-written, edited, and consistently updated. Brand journalism has become vital to […]
Today, Relaxnews, AFP and Publicis Media unveiled their new brand journalism solution, my editorializer, which is an integrated, self-service solution providing a unique combination of data, content and services. The reveal was held during the second annual Viva Technology conference and exhibition in Paris, which gathers global innovators, tech pioneers and future-forward marketers to build […]
Be there for the reveal of my editorializer, an innovative new platform brought to you by Relaxnews in partnership with AFP and Publicis Media with the ambition of being the best brand journalism solution. The platform provides editorial-grade content aggregation, creation and distribution services. It’s perfect for: Media & Brands E-commerce Marketing Food & Agribusiness […]
“Content is now central to our clients marketing needs” May 10-11, the content experts of Publicis Media met in Paris to discuss current capacities of the practice and the potential for growth. The conference was put on by Belinda Rowe, Global Head of the Content Practice and Mark Waugh, MD of the Content Practice. Interview […]
Your Editorializer Exclusive Interview: AFP invented the news agency business in paris in 1835 and is one of the top 3 global news providers along with the ASSOCIATED PRESS and REUTERS. Chairman and CEO of AFP, Emmanuel Hoog comments in an exclusive interview on the recent decision of BBC to choose his agency as its […]
