Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than 84 seconds (Reuters), the struggle to get the first content […]
How did brands fail to reach Millennials? The debate as to when Generation Z starts and ends is ongoing, just as with the Millennials, but there is no doubt that the two cohorts are colossally different. We are all familiar with the millennial crowd, also known as Generation Y, born between the early 1980s and […]
Each spring, world technology conference VivaTech assembles in Paris to bring you the latest innovations in technology for businesses. This year, RelaxNews unveiled a new innovation of its own, My Editbot-In-Chief, brought to you from the Relax 1835 concept, a government-grant winning project initiative meant to discover how the news sector can revamp. To explore further, RelaxNews met with some of the news sector’s leading individuals to discuss how news agencies can reinvent themselves using hot-topic strategies from artificial intelligence to voice automation and content safety.
The “Paris Modes Talks & Reviews – Twist the luxury codes” took place at the Publicis Bastille campus on Thursday, April 12th. The event featured nearly 20 speakers that explored the transformation of luxury brands through means of story-selling, newest success models that have emerged in recent years and the latest experiences in luxury. […]
International Women’s Day 2018 #WomensHistoryMonth #WomensMarch #TimesUp #MeToo #FutureisFemale March 8th is International Women’s Day, an annual tradition established by the United Nations (UN) in 1975 to celebrate and recognize women for their achievements. “International Women’s Day is a time to reflect on progress made, to call for change and to celebrate acts of courage […]
Every year, the Super Bowl, the biggest event in American football, notorious for its high viewership, attracts chart-topping amounts of attention. Even non-football-fans from countries around the world tune in to catch a glimpse of the action. But what are all these international viewers really tuning in for? Why is football suddenly so interesting? Year after […]
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the editorializer of Publicis Groupe, we believe that brand communication goes […]
Today, Friday, December 1, Relaxnews inaugurated the first “Brand Journalism Summit” conference. Relaxnews had the pleasure of sharing expertise from a wide variety of experts from brands (Paris Aéroports, Compte Nickel, Villa Numeris), agencies (Publicis Groupe), start-ups (Flint, Syllabs), and the media (AFP, Les Echos, and the former president of The Financial Times). Speakers took […]
Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity, as our friends at Publicis Media highlighted in their recent […]
Relaxnews has made news its business for roughly the past 20 years. Our experience as a media source and news agency has transformed over time, and our services are increasingly employed by brands, either for content marketing or brand journalism. This past year, we’ve noted a few different trends: “fake news,” “company-gate,” otherwise known as […]
