For its last edition, ETX Studio has developed an audio augmented version of “The Citroënist” newsletter. It was created using semantic AI technology thanks to ETX Daily Up, a platform recently launched by ETX Studio in partnership with AFP and Microsoft. The audio augmented “The Citroënist” newsletter was sent in English and French to the brand’s entire ecosystem.
The Citroënist platform aimed and succeeded in reinventing the relationship between Citroën and journalists, by sharing all of Citroën’s news and content, as well as that of the automotive industry, ETX Studio & AFP, in all of the following categories: culture, decoration, architecture, economy, environment, technology, video games, fashion, gastronomy, health, science, sports, tourism, and consumer trends.
Initially intended as a platform of influence, “The Citroënist” has gradually become an influential brand, launching a series of different “The Citroënist” products such as a concept car, bicycles, lounge cafés, clothing lines, mugs, etc.
Open to a wider public during the pandemic, “The Citroënist” platform has generated a lot of curiosity and new uses both in France and worldwide. These new uses will fuel the next innovations that will put content, as well as audio, at the heart of the future of mobility.
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