Your Editorializer Learnings from Operation “French Merveilles”: How do you win an advertising brief, without an advertising strategy? Relaxnews brings you a checklist with a detailed brief of the planning and collaboration that went into the creation of Operation “French Merveilles,” revealed last week at the Publicis Headquarters The Unfolding of Operation “French Merveilles” Inside […]
Nouvelles réalisations, Parismodes
How Paris Worldwide, a local private content initiative, becomes France Worldwide, a global governmental initiative
Your Editorializer interview #7: France Worldwide magazine was created from the collaboration between Paris airport magazine, Paris Worldwide, and the French governmental agency Atout France. Its aims to showcase French innovations and excellence and its « à la française » lifestyle. Sandrine Bouillot, Editor in chief, and Pierre Somme, Deputy managing editor, explain how this […]