Your Editorializer Exclusive Interview: AFP invented the news agency business in paris in 1835 and is one of the top 3 global news providers along with the ASSOCIATED PRESS and REUTERS. Chairman and CEO of AFP, Emmanuel Hoog comments in an exclusive interview on the recent decision of BBC to choose his agency as its […]
Your Editorializer Learnings from Operation “French Merveilles”: How do you win an advertising brief, without an advertising strategy? Relaxnews brings you a checklist with a detailed brief of the planning and collaboration that went into the creation of Operation “French Merveilles,” revealed last week at the Publicis Headquarters The Unfolding of Operation “French Merveilles” Inside […]
Benoît Raphaël, journalist who is the co-founder and Chief Robot Officer of Trendsboard, a French start up which recently invented Flint, a media collaboration between humans and robots which puts together personalized newsletters created by artificial intelligence. 1 – What does your Flint initiative consist of on a strategic, editorial and technical level ? Flint […]
Today, Louis Morales-Chanard, Strategy Director – Global Clients at Blue 449 brings us his view of our industry and the years to come. Through this paper, Louis introduces us to the Age of Immersion, an ambitious yet humble attempt at embracing an incredibly complex situation. Every year, our industry ponders on what will be the […]
