On April 26, ETX Studio and AFP hosted the first webinar “RevoluSOUND: how to successfully transform your written content into audio?”. Many insights on audio trends and uses were shared by Cécilia Gabizon (VP & Chief Content Officer – ETX Studio), Nicolas Giraudon (Group Marketing Director – AFP), and Clovis Viard-Gaudin (Sales and Partnership Business […]
ETX Studio participated in CES 2021, the flagship event for the latest global technologies and innovations, from January 11 to 14, 2021, that was held for the first time in a fully digital format. ETX Daily Up presented ETX Daily Up and announced the launch of its “ETX RevoluSOUND Observatory“. The newstech has also caught the attention […]
The word mobility, in a straightforward sense, means “the ability to move”. Yet today it has adopted a meaning that is much more complex. This concept has capsized the automotive industry, forcing upon it change in almost every way including the manner in which vehicles are produced, their physical anatomies and, perhaps most importantly, their […]
Basing editorial strategy on events chosen for their value and influence makes it possible to anticipate up to 70% of content production while remaining in sync with the informational interests of audiences. In a world where information is transported around the globe in less than 84 seconds (Reuters), the struggle to get the first content […]
How did brands fail to reach Millennials? The debate as to when Generation Z starts and ends is ongoing, just as with the Millennials, but there is no doubt that the two cohorts are colossally different. We are all familiar with the millennial crowd, also known as Generation Y, born between the early 1980s and […]
International Women’s Day 2018 #WomensHistoryMonth #WomensMarch #TimesUp #MeToo #FutureisFemale March 8th is International Women’s Day, an annual tradition established by the United Nations (UN) in 1975 to celebrate and recognize women for their achievements. “International Women’s Day is a time to reflect on progress made, to call for change and to celebrate acts of courage […]
Every year, the Super Bowl, the biggest event in American football, notorious for its high viewership, attracts chart-topping amounts of attention. Even non-football-fans from countries around the world tune in to catch a glimpse of the action. But what are all these international viewers really tuning in for? Why is football suddenly so interesting? Year after […]
As we close 2017 and begin looking forward to 2018, Relaxnews looks back on the trends and concepts that have been useful to our clients “brand journalism” strategies in the past year and uses those insights to look forward into 2018’s evolving content landscape. As the editorializer of Publicis Groupe, we believe that brand communication goes […]
Dear Andrew Essex, Your book, The End of Advertising , was on our summer reading list and we’ve been talking about it since. The title was perfectly provocative and the book rational. Yet, while Heroin and Aspirin make for a good story on artifice versus authenticity, as our friends at Publicis Media highlighted in their recent […]
Some sources say that content marketing and brand journalism are interchangeable terms, synonymous with other terms like “brand storytelling” or “inbound marketing,” but that’s not quite true. In the same way that the lead journalists of Süddeutsche Zeitung, Bastian Obermayer and Frederik Obermaier, who recently broke the Paradise Papers, are not brothers despite similar last […]
