Your Editorializer Exclusive Interview: AFP invented the news agency business in paris in 1835 and is one of the top 3 global news providers along with the ASSOCIATED PRESS and REUTERS. Chairman and CEO of AFP, Emmanuel Hoog comments in an exclusive interview on the recent decision of BBC to choose his agency as its […]
Your Editorializer Learnings from Operation “French Merveilles”: How do you win an advertising brief, without an advertising strategy? Relaxnews brings you a checklist with a detailed brief of the planning and collaboration that went into the creation of Operation “French Merveilles,” revealed last week at the Publicis Headquarters The Unfolding of Operation “French Merveilles” Inside […]
Your Editorializer Interview : Maurice Levy, Chairman & CEO of Publicis Groupe and event organizer, reveals in an exclusive interview the Viva Tech 2017 objectives. Following the success of the event in 2016, which brought together 5,000 start ups and 45,000 visitors, the event hosts now hope to develop the forum into a key event […]
Your Editorializer view : VW’s Dieselgate, Alternative facts, and the alleged post-truth era…the news, both political and economic, is now dominated by matters that make ethics a major challenge in its own right. The significance attached to ethics is the reason that Relaxnews choose to have both its own ethical charter and Denis Jeambar as […]
Today, Louis Morales-Chanard, Strategy Director – Global Clients at Blue 449 brings us his view of our industry and the years to come. Through this paper, Louis introduces us to the Age of Immersion, an ambitious yet humble attempt at embracing an incredibly complex situation. Every year, our industry ponders on what will be the […]
Paris Modes took advantage of the Vogue Fashion Festival, which was held in Paris on November 4 and 5, to interview major players in the industry, who were invited to talk about new challenges and new business models in the world of fashion before an audience of fashion professionals and aficionados. Here are the four […]
AFP and Relaxnews have been involved in an editorial, commercial and technological strategic partnership since 2009, with the AFP Relaxnews newswire as an example of what this has achieved. Following the purchase of Relaxnews by Publicis Groupe, this strategic partnership has been extended and its scope increased. All of Publicis Groupe’s agencies are now able to […]
“To editorialize is to combine advice, content, activation, technology and distribution to increase your ROE (Return on Editorialization).” The Power of extension manifesto by Pascal Crifo, President & CEO of Optimedia, Blue 449, Zest France – Publicis Media and us. The power of extension The world is changing. Media companies are becoming brands, and brands […]
“Publicis Loft will benefit the Power of Extension of Relaxnews” Patrick Lara This week: exclusive interview with Patrick Lara, Managing Director at Publicis Conseil, global client leader of Publicis Group for Renault, and founder of the Publicis Loft which Relaxnews recently joined. This new partnership brings a triple contribution to the Loft: A strategic contribution thanks […]
by Baptiste Picard-D, Content Strategist at Publicis Media France. Introducing the Owned First paradigm A recent study conducted by Publicis Media between 2007 and2015 showed that online brand experience shares on skincare category are more and more driven by owned media experiences than paid ones. Skincare clients and prospects are increasingly developing direct relationship with brands: […]
